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Notícias

United leadership strengthens the Quality Culture at the Cruzeiro plant based on the Maxion Essence.

In early February 2026, Maxion’s unit in Cruzeiro, Brazil, held a strategic meeting that brought together the plant’s entire leadership team, marking another important step in strengthening our organizational culture.

The main objective of the meeting was to consolidate the Quality Culture as an essential pillar of our daily operations and reinforce its connection with the principles of the Maxion Essence. The program featured an inspiring presentation that encouraged reflections on purpose, behavior and excellence, as well as the introduction of the annual Quality activity calendar, providing visibility into upcoming events, challenges and priorities that will guide the Manufacturing, Support and Administrative teams throughout the year.

One of the most meaningful moments of the event was the signing of the Maxion Essence flag by the leadership, symbolizing the collective commitment to improving the quality culture. This gesture gained even more significance when the flag was raised by Directors Marcio Garcia and Lamartine Barbosa, together with Zeferino Neto, reinforcing the alignment between local and strategic leadership.

The act symbolized pride, unity and the renewal of the purpose that guides us in our continuous pursuit of excellence, quality and “doing things the right way.”

More than just an event, the meeting reaffirms that a culture of quality is built daily, through active leadership, engagement and everyone’s commitment.

We continue moving forward together, strengthening the principles of excellence brought to us by the Maxion Essence and transforming our principles into concrete actions toward a future that is increasingly competitive, safe and sustainable.